Belvedere Vodka to support (Red) and The Global Fund
February 12, 2011: Belvedere, the super premium vodka, announced its partnership with (Red) and the launch of a special edition bottle to raise proceeds for the Global Fund to fight AIDS, Tuberculosis and Malaria. Fifty per cent of profits from the global sale of Belvedere (product) Red Special Edition Bottle will be contributed for the same.
The special edition bottle will be introduced in late summer 2011. The (Red) inspired packaging will contain the same Belvedere which vodka enthusiasts have always enjoyed. The (Belvedere) Red Special Edition Bottles will be available in over 50 countries at a wide range of outlets including retail stores, nightclubs, bars, restaurants, and airports.
The special bottle was unveiled at a pre-Grammy party in LA on February 10 with the support of Usher. The multi-platinum, award-winning recording artist has teamed up with Belvedere to raise awareness around HIV/AIDS and emphasize the need for consumers to unite in support of programs that help eliminate AIDS in Africa.