Belvedere Vodka and John Legend turn the Apollo Theater red to fight AIDS in Africa
August 30, 2016: In celebration of Belvedere Vodka’s five year anniversary with RED, the Apollo theatre hosted the ‘One Night for Life’ benefit where they were joined by singer John Legend and South African artist Esther Mahlangu, turning the Theater red.
Others such as Shaun Ross and Estelle attended the event which included a performance by Belvedere ambassador John Legend, who debuted his new song “Love me Now”, encouraging listeners to love and give presently due to the uncertainty of tomorrow.
Belvedere released a limited edition bottle featuring artwork of Ndebele artist Esther Mahlangu, alongside John Legend’s signature. It will be available beginning in October at hotels, bars and retail shops in Mumbai, Delhi, and Bangalore. Belvedere proudly donates 50% of its profits from every bottle sold to the Global Fund to fight HIV/AIDS in Africa.