Bathed in hues of reds and pinks, Fendi launches its capsule collection for 2021 Chinese New Year


The lush, dreamy collection takes inspiration from Chrysanthemum and Peony flowers

fendi chinese new year 2021 collection

January 15, 2021: Celebrating the 2021 Chinese New Year - the Year of the Ox – Fendi’s new capsule collection exemplifies strength, determination and ambition in life, while giving it a celebratory mood as well. 

Symbolizing good fortune and joy, the common thread of this capsule is the red colour, combined for the occasion with sophisticated pink hues and flowers from the Chinese tradition. In the Chinese culture, the Chrysanthemum represents longevity, while the Peony is a symbol of prosperity, beauty and honor. Considered the most symbolic flower of all, each petal of the bright pink plum blossoms stands for one of the five blessings: happiness, good fortune, longevity, success and harmony. These flowers are combined for the occasion with Fendi’s FF logo, injecting an elegant festival look into the collection.

fendi chinese new year 2021 collection

The Peekaboo family – including a practical Peek-a-phone smartphone pouch – is crafted in red leather with surprising pink linings for a real Peekaboo effect: a bright pink colour-contrasting pocket for the ISeeU and a pink canvas with a multicolour FF logo embroidery for the Iconic Mini. 

The same embroidery peppers the Baguette in its Regular, Mini and Nano sizes, the latter also available in a multicolour floral print in satin, and an adjustable Strap You. An exquisite red micro beaded embroidery with pink and gold fringes and enameled floral details defines the tiny Pico Baguette, which is also available in a China-exclusive variant in multicolor floral printed satin with red and gold fringes and ox horn and flower details on the buckle.

fendi chinese new year 2021 collection

Hair accessories, all crafted in silk, portraying a circular moon in honor of the Chinese lunar calendar. The fashion jewelry pieces include earrings, an ear cuff, a ring and a bracelet with a red strap.

Adding a precious touch to the collection, the signature Forever Fendi watch is embellished with a genuine pink mother-of-pearl dial with diamond hour-makers that dazzle on a 29 mm stainless steel or 19 mm and 29mm rose-gold stainless steel case, further enriched by a bezel set with 62 diamonds.

fendi chinese new year 2021 collection

The ready-to-wear pieces have been crafted from printed twill, jersey and knitwear. 

The FF logo also takes center stage in the Men’s Collection, but in a red and black varian. The iconic symbol pervades a selection of ready-to-wear pieces in black chenille and knitwear, as well as a variety of leathergoods, accessories and shoes, including a Flat Baguette, a backpack, a clutch, a card case and mid-top city sneakers.

fendi chinese new year 2021 collection

The FENDI Chinese New Year Capsule Collection is available in select FENDI boutiques worldwide and on fendi.com, whilst the Forever Fendi watches will be available in in Greater China and on fendi.cn from January 2021 and in the rest of the world from April 2021.

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