BMW India takes select customers to the height of luxury with BMW Prive
February 9, 2016: BMW India is rolling out the exclusive BMW Prive program of privileges for its high-end customers.
A testament to BMW’s dedication to exclusiveness, the program offers four primary features – bespoke travel, the high life, grandstand and BMW privileges.
While bespoke travel guarantees special treatment in a string of luxury hotels across the globe, high life pampers BMW customers with high-end creations and personalized services of labels such Suneet Varma and Judith Leiber as well as with the culinary delights of Michelin star restaurants.
Through Grandstand, BMW Prive opens the doors to world-class sporting spectacles like Wimbledon, English Premier League and Formula One. With BMW privileges, the program takes dedicated clients to exclusive events such as BMW Golf Cup International, BMW International Open and BMW Multiday Tour in Namibia.
The BMW Prive program is only available to the first owners of BMW 7 Series, BMW 6 Series, BMW X6, BMW M Cars and BMW Z4.