Inspired by nature’s finest coloured diamond formations, the collection is set to be a pioneer for the eco-conscious millennial woman
August 2, 2022: Adding a sparkle of colours to the otherwise monochromatic world of diamond jewellery, Aupulent – a rapidly emerging affordable luxury jewellery brand, is launching, for the first-ever time in India, an artisanal and uniquely fine-crafted coloured lab-grown diamonds jewellery collection.
This new coloured cultured diamonds collection by Aupulent will initially have up to 15 unique variations, bringing to Indian millennials some unique hues of diamonds in shades of charming pink, royal blue, and majestic yellow.
“So far, coloured diamonds have been a rarity and accessible only to those who could either afford highly expensive natural-coloured diamonds or have a network with limited jewellery factories that manufacture them essentially just for B2B needs.” said Surya Jain, CEO and Co-founder of Aupulent. “To make the purchase process easier for customers, Aupulent has made the entire process a breeze – right from ordering through the site to having a 15-day no-questions-asked return policy with a 100% money-back guarantee,” he continued.
With natural coloured diamonds being extremely rare, Aupulent aims to make coloured diamonds accessible to the larger demographic in India. Because lab-grown diamonds resemble natural diamonds in every way, especially to the naked eye, their market value is high. Only an expert can tell apart a natural diamond from a lab-grown one. These diamonds are also made of carbon but are exposed to elements like nitrogen, boron, or radiation to develop their colour. With an array of diamond colours available, Aupulent chooses to start with blue, pink, and yellow, given their demand.