Audemars Piguet celebrates opening of 'Home away from Home' boutique in Singapore
May 12, 2016: To honor the re-opening of its flagship boutique, watchmaker Audemars Piguet hosted a surprise cocktail party on the rooftop of the Liat Towers. Featuring the limited edition Royal Oak Offshore Diver Chronographs’ funky colors, the event sought to bring the Le Brassus experience to Singapore.
Located along Orchard Park, the new boutique is the only Audemars Piguet one to boast a three-story façade. The boutique aims to immerse clients in the grandeur of Switzerland with its bronzed brushed finishing and angular architecture, and is divided into two spaces: the Manufacture and the House.
The Manufacture features product displays and a watchmaker corner, whereas the House invites clients to relax with a full-service bar and lounge. The new retail design hinges on three main components: origins, artistry and exclusive relationships. In combination with exquisite timepieces showcased throughout the space, all elements of the boutique aim to enhance the experience for clients by echoing the atmosphere of the vallée de joux.