Experience Aston Martin’s unrivaled British bespoke services at their first flagship, Q New York.
June 20, 2023: British sports car manufacturer Aston Martin officially opened their first flagship design center in New York, occupying a prominent space on 450 Park Avenue. Called Q New York, the flagship will offer car aficionados and clients a unique chance to custom tailor any Aston Martin of their own choice.
The luxury doesn't end here. The service also includes a 35-by-10-foot ultra-high-definition LED display that offers a 360-degree view for the clients to witness their customized Aston Martin come to life size. A live video link from Manhattan to Aston Martin’s design studio in Gaydon, UK, will enable real-time communication with the brand’s renowned designers and the Q by Aston Martin team, providing the most bespoke and sophisticated commissioning experience available outside of a personal visit to headquarters.
The interior is awash with British elements like mosaic tiles, chandeliers, beautifully framed grand windows, fireplaces, and mantel pieces, as well as large, scaled dining tables. Designed by Alexander Zilberman of AZA, the most impressive part of the new location is the ‘Champagne Frame’, a unique window installation and 2,100-bulb chandelier. There’s more: Aston Martin’s latest ultra luxe DB12 and the Valhalla AMR Pro hypercar will also be on display.
Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin said: “Creating wondrous places, spaces and experiences are important design statements for us. And just as we belong in Formula One as British makers of ultra-luxury high-performance sports cars, Aston Martin belongs in New York City. It’s a place where dreams come true. We have created Q New York as a landmark across the Atlantic where our customers can collaborate with our designers to make their own lifelong Aston Martin dreams come true. This is our version of creative performance design and precision craft at their finest – with sights and sounds, shapes and forms, and vivid colors and textured materials – all presented using the latest technology to provide customers with the engaging Aston Martin experience that they deserve."
- By Pritha Debroy