Buyers will receive an invitation to visit Aston Martin's headquarters in Gaydon, UK, where they will undergo a thorough fitting session and have a bike crafted to match their individual needs.
November 6, 2023: An exceptionally customized and meticulously engineered bicycle, the debut of the J.Laverack Aston Martin .1R. by Aston Martin is a game changer in the bike industry. Collaborating with the renowned British titanium bicycle manufacturer J.Laverack, the British automaker rekindles a century-old tradition and passion for cycling.
Owners are invited to Aston Martin's HQ in Gaydon for a personalized fitting of their .1R bike. They can match their bike's colors and trims with Aston Martin cars if they wish. Customers can also use the online configurator to customize their .1R, choosing colors for various parts and even leaving the carbon fiber exposed.
Accent colors like bronze or black are available for specific components. Each bike is numbered, establishing a unique connection with its owner. It comes with a case in aluminum or carbon for both travel and display, along with a matching track pump with Alcantara or leather-covered handles, neatly stored inside.
Marek Reichman, Executive Vice President and Chief Creative Officer at Aston Martin, said, "The J.Laverack Aston Martin .1R is essentially a titanium hypercar on two wheels. The simple, clever genius is how we've fused the engineering advancements throughout the bike with a purity of performance design to deliver a viscerally exhilarating riding experience. The result is a distinctive form, born through tradition and technology and handcrafted using only the most advanced materials, befitting the pedigrees and forward-thinking natures of our two iconic British companies."
Crafted with meticulous attention to detail, this exceptional road bike features an innovative construction method. It comprises 3D-printed titanium lugs, seamlessly connected by carbon fiber tubes. This groundbreaking technique enables the customization of tube lengths, and the frame angles can be intricately adjusted in the design software prior to the printing process. This level of precision and flexibility ensures that each bike is not just a masterpiece of engineering but a truly bespoke creation, tailored to the unique preferences and requirements of its rider.
The J.Laverack Aston Martin .1R was unveiled to the public at Rouleur Live – an event celebrating cycling culture – in London on November 2.
- By Pritha Debroy