Aman launches Atma with Carnival of the Future in Venice
March 18, 2019: What do you think the world would look like in 2119? Luxury hospitality brand Aman displayed their version of how Venice would look in 2119 when they hosted the first in a series of immersive events under its new brand Atma, in Venice on March 1. The event, themed ‘Carnivale del Futuro’, was inspired by the annual Carnival of Venice. The festivities began with an intimate dinner at Aman Venice accompanied by a live performance from jazz-pop singer-songwriter Jamie Cullum who treated guests to a medley of his most renowned hits.
Exiting Aman Venice through a futuristic tunnel of light, guests then boarded an armada of private boats, through the Grand Canal to the historic docks of Arsenale di Venezia - a complex of former shipyards and armories which were given a new lease of life for the night.
The destination was transformed into Atma’s interpretation of the famous carnival in the future. An otherworldly setting was created by a cutting-edge production of kinetic lighting, vertical dancers performing on the historic brick walls, and 3D projection mapping on futuristic masks suspended on the walls, providing a glimpse of what the famous Carnival of Venice could like in 100-years’ time. Over 700 guests attended dressed as they would expect to be 100 years from now in 2119.
Performances by award-winning DJs Peggy Gou, and Berlin-based house DJ and producer, Dixon provided the soundtrack to the evening, along with Bedouin and Bas Ibellini. Model and actress Poppy Delevingne, Tyrone Wood, Princess Lilly Wittgenstein, Game of Thrones actress Jazzy di Lisser, Jacobi Calthorpe, actor Tom Stourton, and Lucy Carr Ellison among others.