Releasing yet another fashionista-inspired celebration, Fendi launches the next episode in its Peekaboo campaign, this time with Chiara Ferragni and family
By: Soumya Jain Agarwal
Posted on: May 7, 2019
There are birthdays and then there are birthdays. Italian celebrità, a top fashion influencer and a footwear designer, birthday girl Chiara Ferragni got serenaded by Fendi and her family at the brand’s flagship boutique in Rome.
The new episode in Fendi’s Peekaboo campaign shows Ms. Ferragni been escorted inside the Fendi boutique surreptitiously by her husband Fedez, a rapper and song producer, where all the women in her life, her mother and two sisters, surprise Ms. Ferragni with a private party that includes glitter, bags, cakes and her beloved French bulldog Matilda.
We love the groovy tunes of “Family Affair” by Mary J. Blige – a perfect rendition for the glamorous ‘do’ that assembled at the Fendi boutique. From a musician to a thriller novelist, it was a small, but high profile crowd.
The iconic Fendi Peekaboo of course takes center stage in the video, but subtly. There is Ms. Ferragni taking out her purple sequinned phone from the interiors of a blush blue Peekaboo – perhaps for an Instagram post where she has 16.4 million followers. And there are the hot pink Peekaboos getting camera-ready right next to the cake.
This glamorous video ought to be seen, so here we are with the exclusive – absolutely exclusive – look at this party!
Chiara Ferragni - The Influencer
For those who don’t know, Chiara Ferragni started with a blog, The Blonde Salad, which reached millions of followers in an extremely short time, owing to her endearing fashion style. Along with fashion and modeling collaborations, with brands such as Tod’s, she even has her own brand of bright and beaded fashion accessories under the name ‘Chiara Ferragni Collection’. Indeed, such is the popularity of Ms. Ferragni that her appearance is much always much awaited – even the day the video was shot! She reminisces: “All our followers were waiting for my family and I to come out on the balcony of Palazzo Privé to say hi to them! By the end of the day there was a huge crowd of people shouting our name on Largo Goldoni asking us to come out, it was magic!"