July 24, 2017: Gucci is pleased to announce a new project, Gucci Places, an app designed to invite people to explore locations around the world that have inspired the House. Gucci will choose a whole variety of locations that reflect the taste and values peculiar to the House and designate those Gucci Places. The first Gucci Place will be Chatsworth in Derbyshire, England. Gucci is supporting an exhibition called House Style created by Hamish Bowles in Chatsworth in addition to it being the location of the Gucci Cruise 2017 campaign. An exclusive selection of products based on those in Gucci’s Courrier collection has been created as part of the Gucci Places Chatsworth collaboration. The pieces all feature the Chatsworth and the Gucci Places patches and will be on sale only at the Chatsworth store, and Gucci’s Sloane Street store in London, from mid-July. Each Gucci Place will have its own dedicated badge, inspired by the Place in question. The app will also be able to use geolocation to send notifications to the user when they are nearing a Gucci Place. When in the Gucci Place, the App will allow users to check-in and win the badge associated with it. Users can thus collect the badges of all the Places recommended by Gucci. The App will also provide a detailed description of the Place, featuring texts, pictures and/or videos. Users will also be able to access an information section, which will enable them to contact the Place by email or phone, or visit its website. Each Place will also integrate a section on the App dedicated to the events it is staging, enabling users to browse the scheduled program.