IWC SCHAFFHAUSEN OPENS NEW BOUTIQUE IN MUNICH


July 7, 2017: To mark the this new opening, IWC is unveiling the special- edition Portugieser Chronograph Rattrapante Edition“ Boutique Munich”. Limited to 250 watches, this exclusive timepiece will initially only be available for purchase at the Munich boutique. This special edition, which the Swiss watchmaking company launched exclusively to mark the boutique’s opening, is engraved with Munich’s Frauenkirche church on the back of its case. Its blue dial and red hands inspired the blue and red color scheme used for the evening event.
 The new boutique concept spans two floors and a total area of around 226 square meters. With its soft beige hues and dark wooden accents, the IWC boutique-furnishing scheme features a bar, a corner fireplace and a seating area.  As well as serving drinks at the limited 200 hundred guest opening, bartender Rocco Tolomeo performed behind the bar, and the jazz band Monaco Swing Trio entertained
guests with live background music. 

 

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