July 9 2017: Gucci has announced that it is collaborating with the young Spanish artist Coco Capitán. Coco Capitán’s work was incorporated into the catwalk presentation for Gucci’s autumn/winter womenswear collection, where two pieces were shown on the runway featuring her signature-handwritten aphorisms. Guests to the Gucci show space in Milan were also introduced to one of Capitán’s text-based artworks on a wall as they entered the show space. The collaboration between Alessandro Michele and the artist for the autumn/winter season has resulted in a special range of pieces that highlight her signature style. Capitán as a canvas for her handwritten messages has used tote-backpacks, belt-bags, sweatshirts, T-shirts, hoodies, knits and coats in a range of colours. All items are unisex and many of them feature the Gucci green-red-green Web stripe and gold interlocking GG motif.
The collection will be launched online on gucci.com and in selected Gucci stores at the end of July. To celebrate this, Gucci has unveiled a new instalment of its on-going Art Wall project. Capitán’s work will appear on a 2,500-square-foot wall on Lafayette Street, New York, and a large wall in Milan’s Largo la Foppa, in the district of Corso Garibaldi. The former will feature the ‘What are we going to do with all this future’ text, while the latter, the ‘Common sense is not that common’ message.