|New York’s well-known brand of designer rings, A.Jaffe, launched its flagship store in Mumbai. Securing its position as the first and only diamond ring-specialty store in the entire country, Priyanka Choksi brought the brand to India. Founded by Abraham Jaffe in New York City in 1892, the brand has been the forerunner in creating the world’s finest diamond rings for the occasions of engagement, wedding and anniversary.
Priyanka Choksi, Business Head, India A.Jaffe says, “During my quest to find the perfect ring, I realized that there were a limited number of designs available in the Indian market and most lacked originality. With the arrival of A.Jaffe in India, young brides and bridegrooms can find the perfect ring now.”
James McArdle, CEO of A.Jaffe states, “With our rich, invaluable history comes craftsmanship and unique design that is unsurpassed. We are honoured to open our first store in Mumbai. With its rich traditions and cultural heritage of some of the finest wedding jewellery, India has always been an important market for us and we are glad to have finally made our presence here.”
Nearly all A. Jaffe rings can be made with either a classic round shank or a signature Euro shank. Both shanks are engineered to provide maximum comfort and balance. The A.Jaffe Euro shank, embedded with the signature ‘a’ in each lower left hand corner, is engineered to prevent further turning and to provide a perfect contour to your finger.
Available at: A. Jaffe Boutique, Jariwala Mansion, 58/60, Hughes Road, Mumbai